In this assignment, I was tasked to take photos of objects, ads, signs, etc. that illustrate 4 of the 10 concepts. I was excited to see this different concepts that I could find in the real world and connect them to these concepts.
The first sign I saw that I thought connected to a concept was the coffee sign from Panera.
This coffee sign shows all the different types of coffee that they have at Panera. The concept that I think connects the best to this sign is metaphors/symbols. This sign list the 4 different types of coffee and then underneath, has a picture that represent the type. For example, on the hazelnut coffee it has a picture of an actual hazelnut underneath. I think this sign do a good job of portraying the metaphor/symbol concept. It shows exactly which type of blend that you are getting.
The next sign that I decided to take a look at was this sign of all the building on campus.
For this sign, I wanted to focus on the color concept. This sign does a really good job at incorporating color into this design on the sign. The color is not only vibrant but it also provides a key to what the sign is trying to show. When looking at the sign, even just for a glance, you can tell what buildings are the same and which ones are different. I think in this sign, using color was super effective in getting the point across.
The next sign that I looked at was this sign outside the Student Account office in Lee Hall.
For this sign, I decided to focus on the dominance concept. This concept talks about the visual weight of a composition and they way the composition established space and perspective. This sign I feel has a weird composition to it. The way that the eagle and 1 are in the background kinda confuses me and it would not be something that you could just look at quickly and see the whole sign. I do like that the writing is bolder and more infant of the eagle and the 1.
The last sign that I wanted to link to this class was this financial aid sign!
For this sign I wanted to focus on the minimalism/use of space concept. This sign only has what is need on this sign, it has which office it is and the room number. I think in this case the use of space is exactly what it should be. If there was more on the sign, it could be easy to miss what this sign was trying to convey. It is simple and exactly what is needed.
This assignment was really fun! Begin able to applying knowledge from this class into real life signs I see on a daily basis was really interesting!